Ninja BN701 Professional Plus Blender with Auto-iQ Review

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Speed Settings
Watt Motor (Peak)
Ounce Container
Year Warranty

The Ninja BN701 blender is one of the high-powered blenders from the popular Ninja brand. The Auto-iQ technology makes it rather very popular. Most reviews about this blender are very promising. It is considered one of the high-powered blenders available at a mid-range price.

As usual, the Ninja blenders manufacturers guarantee a lot of advantages and high-end benefits for a price that is not as high compared to other blenders with similar power capacity. However, the question is, can the mid-range prices offer you an excellent, top-quality blender? Let us find out below.

Quick Overview

Included in the Box
  • 1400 watts motor.
  • 72 oz. pitcher.
  • Blade tower.
  • Spill-proof lid.
  • Instruction book.
  • Inspiration guide.
Product Code
  • Ninja - BN701
Product Dimensions
  • Height: 17.32 in. 
  • Width: 10.82 in.
  • Length: 8.86 in.
  • Weight: 9.0 lbs.
Colors Available
  • Dark Grey
Blender Base & Technology


  • 1400-watt motor.
  • Auto-iQ technology.
  • 72 oz. plastic blending pitcher.
  • Six-pronged tower-like blades.
  • Made of stainless steel.
  • 120V., 60 Hz.
  • US/Canadian configured polarized plug.
Care & Cleaning
  • All parts of the Ninja BN701 apart from the motor base are dishwasher safe.
  • A damp cloth can be used to clean the motor base.
  • 1-year Limited Warranty.
  • SharkNinja Operating LLC - designed in the USA and assembled in China.

Product Dimensions

  • Assembled Product Weight: 9.0 pounds.
  • Assembled Product Dimensions (L * W * H): 8.86*10.82*17.32 inches.


Even though this blender has very high power, it is quite unfortunate that the only function that this blender can perform excellently is ice crushing. In a few seconds, you can turn ice cubes into snowflakes even without adding any liquids. This makes the blender suitable for any frozen drinks and desserts, and chill smoothies. When making smoothies with the blender, you should consider using soft ingredients, as they would produce better textures and consistencies. Tough and leafy ingredients would leave a grainy and chunk-filled smoothie.

The Ninja BN701 blender is suitable for cutting and chopping for salads and dressings, but any functions requiring smooth textures would not give you satisfactory results. Lastly, you should prepare to use this blender for mixing batter rather than dough.

Ninja BN701 - Controls


The Ninja BN701 blender gives you an appropriate level of control over your blending process. The Auto-iQ featured preset buttons are designed to detect and automatically assign a blending pattern and time limit to the ingredients placed in the blender. 

The Auto-iQ preset buttons include settings for smoothies, ice cream, and ice crushing. There is also a pulse function activated by pressing the pulse button, the power button for on and off, and the three-speed buttons representing the three-speed settings, low, mid, and high.

As a safety measure, the machine is designed not to run until the lid of the pitcher is properly placed and locked in over the pitcher. Moreover, the control panel is a smart touch screen with illuminated control buttons, which we find quite classy.

Motor and Blade

The Ninja BN701 blender has a compelling 1400-watt motor, and this is why it is very efficient for crushing ice and why it is very loud. However, you would expect that high power should guarantee high-performance and smooth textures and consistencies. But the Ninja BN701 does not score high in producing smooth results, and we think that it is due to the blades’ arrangement for the blender. The blades are a six-pronged tower-like set.

Looking at the blades from a safety standpoint, we don’t consider them very safe, and they are too sharp. They also get dull quickly. They are, however, strong and durable, made of stainless steel. Another feature we consider on the downside is that the gear is plastic, unlike the metal gears of most professional blenders.

Ninja BN701 - Container

Container and Accessories

Sadly, or not, this blender comes with no accessories or attachment parts aside from its large pitcher and lid. Some may find this easy to store and less space-consuming, while others may find it limiting. If you consider the fewer accessories limiting, you can find and purchase other replacement parts and accessories in stores online or on the brand’s website.

The pitcher is a 72 oz. plastic container with 64 oz. capacity and clear measuring lines on the side. The container is not so durable as it is made of not-so-quality plastic. It is not shatter or crack-resistant, neither is it temperature nor stress-resistant. Hot liquid can melt or crack the pitcher.

Care and Cleaning

The container, blade, and lid of the Ninja BN701 blender are all dishwasher safe, even though some customers have reported that the container developed a crack or melted when placed in the dishwasher. To avoid any related situations, you can easily rinse the parts with soap and water immediately after use. Gently wipe out the base and pay attention to the gear-drive connection area while cleaning.

Ninja BN701 - Care and Cleaning

Warranty and Replacements

The Ninja brand offers a one-year warranty on this blender, but you are advised to take proper care of your machine too. Also, there are replacement parts available for purchase on the brand’s website.


Set Inclusions

The Ninja BN701 Professional Plus Blender set includes:

  • 1400 watts motor.
  • 72 oz. pitcher.
  • Blade tower.
  • Spill-proof lid.
  • Instruction book.
  • Inspiration guide.

Ninja BN701 Professional Plus Blender: Pros and Cons


  • High-power motor.
  • Large capacity pitcher.
  • Auto-iQ technology.
  • Mid-range price.


  • Doesn't produce smooth results.
  • It is very loud.
  • Less durable materials are used to build.
  • Plastic gear.

Ninja BN701 Professional Plus Blender: FAQ

Why does a frozen fruit smoothie turn into a mousse rather than a milkshake with this blender?
  • The multiple blades and the arrangement allow a lot of air to be incorporated into the mixture. You can allow your smoothies to chill for a bit in the refrigerator, and they will have more of a milkshake consistency.

Can I use some smaller single-serving cups from other Ninja blender models with the base of this blender?
  • No. The containers and bases of the ninja blenders are not interchangeable among themselves or with any other accessories. Please use only the right pitcher with the right base.

Does the Ninja BN701 blender do well with small portions? Or is there a minimum volume required for it to work properly?
  • No. The Ninja BN701 blender works just fine with any quantity that you add to the blender.


Ninja BN701 Professional Plus Blender: Final Thoughts

Yes, the Ninja brand offered us high power and Auto-iQ technology at a mid-range price with the BN701 blender. It did not quite offer any other applaudable feature. The blender could certainly do better, and sacrificing a little more money to get a better blender would be a good option because this blender is not as professional as it is said to be. However, if ice crushing is a major function for you, then you should go ahead and get this blender.

Ninja BN701
Ninja BN701 Professional Plus Bender

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